Field Force Automation Demand To Rise Substantially in Future

The booming demand for automated salesforce solutions, increasing adoption of digital marketing strategies, and surging focus of the e-commerce industry on improving its operations are expected to drive the field force automation market at a vigorous CAGR of 20.9% during the forecast period (2020–2030). According to P&S Intelligence, the market revenue will surge from $1,196.9 million in 2019 to $9,033.0 million by 2030. Currently, the rising preference for cloud-enabled field force mobile applications, owing to their high storage capacity and flexibility of data sharing and retrieval, is becoming a market trend.

In contemporary times, the demand for these solutions is driven by the increasing adoption of digital marketing strategies among enterprises to consolidate their position. Business organizations are using such strategies to expand their clientele and meet their customized needs. Besides, the increasing deployment of state-of-the-art technologies, such as robotics, machine learning (ML), computer vision, facial recognition, augmented reality (AR), internet of things (IoT), and cloud computing, by businesses facilitates the market growth.

Field Force Automation Market | P&S Intelligence  

In addition, the mounting demand for automated salesforce solutions will supplement the field force automation market growth. The deployment of automated salesforce solutions helps businesses in having better control over their sales operations, as they support field representatives in lead tracking, sales task assembly on one dashboard, market automation, automatic order approval, and automated client need assessment. Additionally, these solutions provide an enhanced customer experience and improved efficiency of field agents.

The pricing model segment of the field force automation market is classified into subscription-based, quote-based, and free. Among these, the subscription-based category held the largest market share in 2019 due to the easy availability of yearly and monthly subscription plans for such solutions. These models are designed according to the needs of users and the number of people utilizing the service. To facilitate the adoption of subscription-based models, market players are providing free trials for a limited number of days.

Globally, North America accounted for the largest share in the field force automation market during the historical period (2014–2019) due to the wide usage of mobile applications to collect real-time field information, rapid integration of advanced technologies, such as facial recognition, ML, and IoT, in business operations, extensive demand for industrial automation, and swift shift toward cloud computing. Moreover, the presence of prominent market players and hefty investments being made in the information technology (IT) infrastructure will catalyze the market growth in the region.

Whereas, the Asia-Pacific (APAC) field force automation market is projected to display the fastest growth throughout the forecast period owing to the mounting public awareness on the computerized operations of field sales teams, mounting need for the identification and analysis of the shopping patterns of customers, and rising use of real-time data for predicting sales. Besides, the escalating urbanization rate, increasing deployment of the cloud technology, and soaring need of enterprises to enhance productivity and curtail operational costs will drive the demand for these solutions.

Therefore, the escalating demand for automated salesforce solutions and the shift of businesses to digital marketing strategies will propel the market growth globally.

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