U.S. Beauty and Personal Care Products Market Sales Predicted to Shoot-Up in Coming Years
The increasing sales through e-commerce platforms, growing geriatric population, and rising number of working women will drive the U.S. beauty and personal care products market growth at a CAGR of 4.8% during the forecast period of 2020–2030. At this rate, the revenue will increase from $81.1 billion in 2019 to $128.7 billion in 2030. Additionally, the growing incidence of skin diseases, rising expenditure on personal care, and shifting focus toward chemical-free and organic products will aid the expansion of the market. The surge in the sales of beauty and personal care products through e-commerce platforms is the major factor driving the market growth. To enhance the customer experience, beauty retailers are offering an array of products, ranging from clean beauty products to hyper-personalized skincare and artificial intelligence (AI)-driven cosmetic solutions. All these products are available online at discounted prices, to pursue customers to buy branded beauty products from e-com...