Boom Expected in Emotion Analytics Market in Future

The expansion of the automotive industry is one of the major factors responsible for the growing demand for emotion analytics solutions across the world. Many automobile manufacturing companies around the world are rapidly adopting various artificial intelligence (AI)-driven technologies in their vehicles. Moreover, they are focusing on extensive research and development (R&D) activities that can enable the integration of emotion recognition features in vehicles, wherein the installed software responds intelligently to the various emotions of the driver.


This software enables gesture, eye movement, and touch recognition, while detecting the attentiveness and the alertness of the driver, thereby reducing the chances of road accidents. Apart from being widely used in the automotive industry, emotion analytics solutions are also increasingly being used by retailers across the world. With rising market competition and changing customer expectations, retailers are rapidly focusing on new technologies that can meet the evolving needs and requirements of their customers. 

These solutions help brands and retailers understand the experience and thought-process of shoppers while purchasing or just window-shopping, which, in turn, allows the store owners to manage their inventory according to the preferences of the customers. This subsequently leads to higher product sales and a better shopping experience for customers. Furthermore, emotion analytics solutions measure the feelings of customers while they are visiting the store, which helps retailers make smarter business decisions. 

Because of the aforementioned factors, the popularity of emotion analytics solutions is rising sharply across the globe. This is fueling the expansion of the global emotion analytics market. Depending on type, the market is divided into speech analytics, text analytics, facial analytics, and video analytics.

Out of these, the facial analytics category recorded the highest growth in the emotion analytics market during the last few years and it is predicted to exhibit the fastest growth in the market in the forthcoming years as well. As facial expressions are strongly associated with emotions, numerous organizations around the world are increasingly employing the use of facial analytics for assessing facial expressions and gauging the feelings of customers toward their services and products.

Across the globe, the emotion analytics market will register the highest growth in Europe and North America in the coming years, as per the estimates of P&S Intelligence, a market research company based in India. This will be because of the existence of several small and medium enterprises and large enterprises, the soaring information technology (IT) spending, and the expansion of the service industry in the region. The market will exhibit the fastest growth in Asia-Pacific in the coming years.

Hence, it is quite clear that the demand for emotion analytics solutions will skyrocket all over the world in the coming years, primarily because of their ballooning requirement in the automotive and retail industries. 

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