Market News Point

The corporate sector is showing a high preference for level progress monitoring solutions to improve engagement with customers and enhance the performance of employees. To achieve these goals, enterprises around the world are adopting gamification solutions as they allow organizations to monitor and improve the performance of their employees by observing activity feeds, in-house competitions, and progress bars of gaming platforms. Thus, the rising focus of business entities on level progress monitoring will facilitate the usage of gamification solutions in the upcoming years.  Additionally, the increasing integration of social media with gaming platforms will propel the gamification market at a vigorous CAGR of 24.2% between 2020 and 2030. According to P&S Intelligence, the market revenue stood at $7,841.5 million in 2019 and it will reach $76,298.9 million by 2030. In contemporary years, enterprises are increasingly adopting machine learning (ML) technology-based gamification ...

The mushrooming reputation of natural meals is likely one of the main components driving the demand for vertical farming internationally. These days, individuals are more and more preferring natural meals, on account of their better dietary content material than the non-organic meals. Vertical farming assists in producing natural meals and substantial assortment of natural crops. Furthermore, this farming technique ensures that crops are simply accessible in varied demand-specific areas, which is additional boosting its reputation all around the world. Moreover, the rising requirement for meals merchandise and better agricultural productiveness can also be driving the demand for vertical farming. Furthermore, the growing focus of individuals towards dependable manufacturing of crops no matter climate and weather conditions can also be propelling the necessity for eco-friendly greens and fruits. The governments of a number of nations are encouraging the manufacturing of natural meals th...

The major drivers for the green technology and sustainability market are the increasing focus on low-carbon electricity generation, rapid shift to renewable energy, volatility in the price of electrical power, favorable government initiatives, surging requirement to decrease operational costs, and swift adoption of building automation systems. As a result, the market revenue will increase from $8.3 billion in 2019 to $57.8 billion by 2030 , at a 20.0% CAGR between 2020 and 2030. Green technologies are those that can be used to check the degradation of the environment. The technology segment is categorized into the internet of things (IoT), cloud computing, artificial intelligence (AI) and analytics, digital twin, blockchain, and others. Among these, the IoT category held the largest share during 2014–2019 (historical period) because of the burgeoning utilization of this technology in smart domestic appliances, smart cities, smart mobility, smart factories, and smart healthcare. The tec...

Marketers in the Asia-Pacific (APAC) region are leveraging the increasing penetration of social media to build their customer base effectively. Social media platforms allow market executives to track the interactions with prospective customers that are linked to offers and campaigns, to gather feedback and use the insights gained to improve the campaign. This surge in digital marketing activities has increased the demand for automation tools in the region. Due to this reason, the Asia-Pacific marketing automation software market is expected to witness an increase in its size from $2.9 billion in 2017 to $7.0 billion by 2023, at a healthy CAGR of 15.1% between 2018 and 2023. Marketing automation allows for the management of a large volume of social media statistics and data related to the customer base. This has led to the increasing awareness among regional businesses about data management platforms (DMPs) including Salesforce DMP, Lotame, and Oracle DMP. These DMPs assist marketers a...

The global geographic information system (GIS) market value stood at $8,185.9 million in 2020, and it is predicted to exhibit a CAGR of 11.6% from 2020 to 2030. According to the estimates of the market research company, P&S Intelligence, the market will reach a value of $24,607.7 million by 2030.  The major factors fueling the expansion of the market are the surging investments being made in the GIS technology, abundant availability of cloud technology and spatial data, and burgeoning requirement for GIS solutions in the transportation sector. Geographically, the Asia-Pacific (APAC) region is predicted to be the fastest-growing region in the GIS market in the coming years.  This is ascribed to the growing urbanization rate and burgeoning need for geographic information systems in regional countries, such as India and China. Moreover, the governments of the regional countries have extensively used GIS solutions for various military applications in recent years in order to i...

Countries around the world are observing a significant surge in the adoption of triple-play services, owing to which the number of mobile virtual network operators (MVNOs) is increasing. Triple-play services are bundled packs of television, latency-sensitive telephone, and broadband internet services. These services have been extremely successful in North America, especially the U.S., wherein telecom operators are offering them to attract clients and offer a better value. Moreover, the increasing focus of market players on segment-targeted pricing and innovative distribution strategies will drive the MVNO market at a CAGR of 7.1% during the forecast period (2021–2031). The market revenue stood at $66,582.0 million in 2020, and it will reach $139,663.0 million by 2031. MVNOs identify the potential client base to expand their business and attract customers through sharp pricing strategies. Additionally, the rising collaborations between MVNOs and mobile network operators (MNOs) contribu...