E-Commerce in Automotive Aftermarket Demand Expected to Shoot Up in Asia-Pacific in Coming Years

Additionally, the increasing number of do-it-yourself (DIY) customers will also help the e-commerce in automotive aftermarket to advance at 23.3% CAGR during the forecast years (2020–2030). The market revenue stood at $38.2 billion in 2019 and it is projected to reach $292.6 billion by 2030. The soaring popularity of DIY culture is encouraging automobile customers and enthusiasts to upgrade their vehicles themselves. Even though service and maintenance centers and mechanics have been the primary customers of automotive aftermarket components traditionally, the rising popularity of the DIY culture has made DIY enthusiasts the major customers of these products recently.


Nowadays, conventional retailers are focusing on augmenting their online presence due to the recent drift toward click-&-mortar retailing. This form of retailing is a combination of e-commerce platforms and brick-and-mortar and businesses. Due to this combination, exclusive drawbacks of either store are mutually diminished. The availability of automotive aftermarket products on online shopping platforms allows customers to place their orders online and pick them up at the store. E-tailing companies in the automotive aftermarket are improving their online platforms and uploading their product and inventory listings to such platforms to reach out to customers easily.

The component segment of the e-commerce in automotive aftermarket is classified into equipment, engine parts, electrical parts, drive transmission and steering parts, suspension and braking parts, and miscellaneous. Among these, the engine parts category generated the highest revenue during the historical period (2014–2019), and it is projected to retain its dominance throughout the forecast period. This can be attributed to the sudden increase in vehicle age and surge in the number of vehicles in operation (VIO). Whereas, the equipment category is expected to demonstrate the fastest growth in the future, due to the soaring number of DIY customers.

The aforementioned automotive aftermarket components are offered through third-party retailer and direct to consumer channels. In the recent past, customers purchased the higher volume of such aftermarket components from third party retailers due to the rising penetration of e-tailing companies such as Alibaba Group Holding Ltd., eBay Inc., and Amazon.com Inc. Whereas, direct to customer channel is expected to advance at a higher rate in the coming years, due to the escalating number of DIY customers and surging inclination of customers toward online platforms for purchasing automotive aftermarket products.

According to P&S Intelligence, Asia-Pacific (APAC) accounted for the largest share in the e-commerce in automotive aftermarket during the historical period, and it is expected to maintain its dominance throughout the forecast. Additionally, the region is also projected to demonstrate the fastest growth in the forecast years. This can be primarily credited to the extensive automobile sales developing countries of APAC such as India and China. Moreover, the rising gross domestic product (GDP) and disposable income of people in China and India will also augment market growth in the region in the upcoming years.  

Thus, the escalating popularity of DIY culture and increasing shift of traditional retailers toward click-&-mortar retailing will encourage vehicle owners to purchase automotive aftermarket components from e-commerce platforms in the coming years. 

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