Baby Food Demand Expected to Shoot Up in Asia-Pacific in Coming Years

 Almost 74% of the English mothers were employed in 2018, as per the Office for National Statistics (ONS). Similarly, in 2019, 50.6% of the working-age women in Australia had a job. The entry of women in the workforce has changed the family dynamics, with caring for children becoming increasingly difficult because of the long and hectic working hours for both parents. One of the most-critical aspects of caring for children is food and nourishment, which parents are finding increasingly difficult to provide on account of having little time at home.

As a result, P&S Intelligence sees a bright future for the baby food market, which already valued $30.0 billion in 2020. This number is expected to reach $53.9 billion by 2030, at a 6.1% CAGR between 2021 and 2030. Baby food is essentially pre-cooked or processed food that can be fed to children straight out of a can or after warming it up. With advances in food processing technologies, a variety of food products are available for babies, such as infant formulae, cereals, snacks, soups, and pureed food.


Moreover, the easy availability of these products on online platforms has made the lives of working parents a lot easier, even during these dark times. With the social distancing and movement restrictions orders forcing people home and leading to the closing down of shops selling non-essential stuff, online sales have picked up rapidly. “The dramatic rise in e-commerce amid movement restrictions induced by COVID-19 increased online retail sales’ share of total retail sales from 16% to 19% in 2020.”, says the United Nations Conference on Trade and Development (UNCTAD).

Till now, Asia-Pacific (APAC) has been the largest organic baby food market, and product sales here are also expected to rise the fastest in the coming years. Even though the birth rate (number of births per 1,000 people) has declined massively in the last 50 years, the number of total births in APAC has steadily risen because of its already large population of fertile women. Moreover, with the rapid urbanization, more of the regional populace is finding work every year, which is raising concerns regarding proper baby care.

Thus, as more women find work, the demand for baby food will rise, with parents getting lesser time to cook proper meals.

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