Increasing Tourism Positively Impacting Demand for Car Rental Services

The flourishing travel and tourism industry in several countries is pushing up the demand for car rental services. As per the findings of the World Travel and Tourism Council (WTTC), the global travel and tourism industry registered a growth of as much as 3.9% from 2017 to 2018. This growth rate is higher than the global GDP growth rate of 3.2%. Car rental services are used by tourists primarily for sightseeing purposes.


Apart from the aforementioned factors, the increasing concerns being raised all over the world over the rising environmental degradation being caused due to the large-scale usage of vehicles are also fueling the popularity of car rental services. This is because these services eliminate the requirement for the private ownership of vehicles, thereby reducing the road congestion levels in the cities and towns. Moreover, these services reduce the incidence of road accidents across the world.

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Furthermore, the car rental services are offering a highly convenient mobility option for daily commuters and office-goers, which is further boosting their popularity throughout the globe. Renting a vehicle allows a person to enjoy all the benefits of owing a car without actually owing it. Additionally, vehicle ownership is associated with various other investments such as fuel costs, maintenance charges, and parking expenses, which are not required while renting a vehicle.

Due to the above-mentioned factors, the popularity of car rental services is rising, which is, in turn, propelling the advancement of the global car rental market. According to the estimates of P&S Intelligence, a market research company based in India, the valuation of the market would rise from $78.7 billion to $122.6 billion from 2018 to 2024.The market is also predicted to progress at a CAGR of 7.9% between 2019 and 2024.

There are mainly three types of vehicles available for renting around the world— luxury, executive, and economy. Out of these, the demand for renting economy vehicles was found to be the highest in the past years. This was because of the higher fuel efficiency of these vehicles in comparison to the executive and luxury ones. Because of this reason, the economy vehicles observed large-scale adoption in car rental services by individuals and fleet owners.

Geographically, the car rental market is predicted to register the highest growth in the North American region in the upcoming years. In this region, the demand for car rental services is currently the highest in the U.S. The adoption of these services increased drastically in various cities in the U.S. in 2018, mainly because of the launch of several favorable initiatives regarding the usage of rented cars by the car rental service providers.

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Hence, it can be safely concluded that the demand for car rental services would shoot-up across the world in the coming years, mainly because of the growing requirement for convenient mobility solutions and the rising road congestion levels in urban areas around the world.

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