Rising Number of Working Women Creating High Demand for Baby Diapers

The society has been witnessing several changes since the past few years, one of which is the consistent rise in the number of working women across the globe. Women in both developed and developing countries are increasingly focusing towards being independent, which is why the percentage of women in workforce has risen substantially at the present time. As per the World Bank, the number of working women during 1990–2013 rose by over 4% in 60 countries. 

Since more women are stepping out of their houses, it is important to have all the support for maintaining a balance between the private and professional lives. Ascribed to this, the global baby diaper market is predicted to attain a revenue of $68.2 billion by 2022, increasing from $48.0 billion in 2015, advancing at a 5.2% CAGR during the forecast period (2016–2022). The requirement for hybrid baby diapers has risen substantially, as they have a number of advantages. 

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Hybrid diapers have reusable inserts, which are called g-pants. These diapers are have the enhanced ability to absorb the waste output of the baby and are further disposable. Since the increased usage of diapers has caused large amount of waste accumulation in landfills, there is need to shift the focus from conventional products to advanced options that can aid in reducing pollution. Unlike conventional diapers these products do not take years to decompose, which is why their demand has been rising across the globe. 

Cloth and disposable are the two major types of diapers, between which, the demand for disposable diapers has been significantly high in the past. Disposable diapers are further of two types, namely 1-part and 2-part diapers. The demand for 2-part diapers has been higher in the past, and the situation is expected to remain the same during the forecast period as well. Diapers further have different levels of absorption, majorly low and high absorption levels. 

Since high absorption diapers offer enhanced convenience to parent, their demand is projected to rise rapidly in the years to come. Geographically, the demand for diapers has been the highest in North America up till now. This can be ascribed to the surging number of working women in the region and the rising awareness regarding the use of diapers. Working women usually opt for disposable diapers, as they offer increased convenience and save time. 

The demand for these products is also expected to rise in Asia-Pacific, thereby making it the fastest-growing baby diaper market in the coming years. The demand for diapers in the region is growing rapidly, owing to the rising disposable income of people, increasing awareness about the use of diapers instead of cloth, growing birth rate, and surging research & development investments by several manufacturers in the industry. The increasing disposable income is also expected to result in the rising demand for diapers in Middle East and Africa in the near future. 

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Hence, the market is witnessing growth due to the surging number of working women and rising demand for hybrid diapers. 


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