Canada Mattress and Accessories Market Outlook and Forecast 2020 due to COVID-19 Impact

The disposable income of people in Canada is rising on account of strong economic growth. For example, as per the Organisation for Economic Co-operation and Development, the average annual household disposable income of people grew by 3.6% in 2017 in the country. Ascribed to this, the home ownership rate in the country as well. Furthermore, people are now able to spend more money on luxurious household items. In addition to all this, people are increasingly health-conscious and are willing to pay extra for high-prices heath-improving products. Busier lifestyle of people is resulting in increased mental exhaustion, which is further making a proper sleeping schedule necessary.


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Attributed to all these factors, the demand for mattresses, and other related accessories, is increasing in Canada. As per a report by P&S Intelligence, the Canadian mattress and accessories market is predicted to attain a value of $2,689.8 million by 2024, growing from $2,468.7 million in 2019, advancing at a 1.7% CAGR during the forecast period (2019–2024). Between mattresses and bedding accessories, the demand for mattresses was higher in the past. different types of mattresses are latex, innerspring, and memory foam.


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This being said, the demand for bedding accessories, such as pillows, blankets, and bed linen, is predicted to grow significantly in the near future. All these products are available at specialty furniture stores, mass markets, and online stores. The largest demand for mattresses and accessories was created by specialty furniture stores in the past, as most people prefer to buy such items from specialty stores. In addition to this, a number of key specialty store chains are present in Canada, such as IKEA, Brault & Martineau, and Sleep Country Canada. Other than this, the demand for these products is also projected to rise from online platforms in the near future.


Competitive Landscape of Canada Mattress and Accessories Market

The market for mattress and accessories in the country is demonstrating a highly fragmented landscape, with no company achieving a strong share in 2018. This can be attributed to the presence of a large number of companies with similar products. Some of the prominent market players include Tempur Sealy International Inc., Serta Simmons Bedding LLC, GoodMorning.com Inc., Casper Inc., CleanBrands LLC, Bedgear LLC, Malouf, and Phoenix A.M.D. International Inc.

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