Diaper Market Size, Share, Development, Growth, and Demand Forecast, 2013–2023

Global diaper market is projected to reach $84,317.6 million by 2023, according to P&S Intelligence.
Increasing demand for comfortable and high-absorbent diapers for both babies and adults, increasing number of women workforce, rising adult population, increasing use of biodegradable diapers and growing awareness among populace about personal hygiene, are the major factors driving the growth of the market.
Market Segments
On the basis of age, the baby diaper category contributed over 85.0% revenue share to the global diaper market in 2017, on account of increasing hygiene awareness, rising birth rates as well as growing disposable income. However, with rising adult population across the globe, the prevalence of uncontrollable urge to urinate problem (urinary incontinence) and rising cases of prostate surgeries, the market for adult diapers is projected to witness a faster CAGR, globally, during the forecast period.
Based on product type, the cloth baby diaper market has been classified into prefold, fitted, pocket, all-in-one, and flat diapers. The prefold category held the highest market share of 26.7% in 2017, among other types of cloth baby diaper, globally. This is attributed to the fact that these diapers are increasingly being adopted due to its lower price, better absorbent, and finer quality than the fitted or flat diapers, which were traditionally being used extensively.
Geographical Outlook
Globally, Europe was the largest diaper market; and over 50% of the baby diaper sales came from Europe and APAC in 2017. However, APAC is expected to witness the fastest growth, during the forecast period, owing to massive growth of population in developing countries of the region and increasing modernization. Also, as the per capita income of consumers is increasing, consumers are focusing more on the personal and baby hygiene.
Upsurge of eco-friendly biodegradable diapers is a key growth driver for the market
Market Competitiveness
In the recent past, product launches and geographical expansions have been the major activities in the diaper market. The Procter & Gamble (P&G) Company, through its operating unit Carrier has been the forerunner in both product launches and partnerships. Kao Corporation is another key player that is focusing on these developments.
Some of the key players operating in the diaper market include Kimberley-Clark Corporation, The Procter & Gamble (P&G) Company, Unicharm Corporation, Kao Corporation, DSG International (Thailand), Nobel Hygiene Private Limited, Essity Aktiebolag (publ), Ontex Group NV, Oji Holdings Corporation, and Domtar Corporation.

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