APAC Marketing Automation Software Market Regional Revenue, Trends, Opportunities and Future Prospects


APAC marketing automation software market is projected to reach $7.0 billion by 2023.

This is attributed to increasing penetration of digital marketing and social media in APAC, especially by populace under the age of 40. Marketers are leveraging this fact to build their consumer base by adopting social media platforms to reach and engage with potential target audience, which is positively driving the market growth.

Insights on market segments

On the basis of solution, the cross channel campaign management (CCCM) marketing automation software solution contributed over 45% revenue share to the APAC marketing automation software market in 2017, on account of growing need by enterprises for a technology that supports them in customer data management, analytics, along with workflow tools for designing, executing, and measuring campaigns for digital and offline channels.

India is expected to witness highest growth in APAC market

India is forecast to emerge as the fastest growing country in APAC marketing automation software market in the next five years. With rapid growth in industries such as retail, manufacturing, and hospitality, demand for marketing automation software solutions is high in these industries. Solutions such as through channel marketing automation (TCMA), and lead-to-revenue management (L2RM) are being adopted by these industries as they improve lead scoring and channel marketing. Moreover, to cater to the needs of these industries, marketing software automation vendors are coming-up with solutions tailored as per the business size and needs of the end-users.

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The major factors pushing the growth of APAC marketing automation software market is the rising adoption of automation tools in retail sector. With the advent of self-checkout systems in the retail sector is enabling APAC retailers to automate their stores and purchasing operations. Automation in a retail store is also enabling customers to make purchases checkout with the help of their smartphones and applications. This resulted in a less reliance on manual and physical labor force, and in increasing efficiency of the store operations, and customer satisfaction.

Some of the key players operating in the APACmarketing automation software market includes Oracle Corporation, IBM Corporation, Adobe Systems Incorporated, Salesforce.com, Inc., HubSpot, Inc., Teradata Corporation, Act-On-Software Inc., SharpSpring, Inc., SAS Institute Inc., and Infusionsoft, Inc.



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