Internet Protocol Television Market Segmentation 2013-2023 By Transmission Method, Offering, Offering and Application


Global IPTV market is expected to reach $98,019.3 million by 2023, according to P&S Intelligence.

Availability of bundled offers, fast broadband networks, government initiatives, and high demand for video on demand (VoD) services are the major factors driving the market growth.

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Insights into market segments

On the basis of transmission method, the IPTV market has been categorized into wired and wireless transmission, of which, the wireless transmission is projected to grow faster, witnessing a CAGR of 16.4% during the forecast period. This can be attributed to the elimination of cabling and wiring hassles, and the feasibility it provides to the users to access a program from any place, using a wireless device.

During the forecast period, the IPTV market is expected to continue witnessing the fastest growth in APAC, owing to the significant investments in fiber optics in countries such as China, India, Malaysia, and Indonesia. Fiber optics aid in wired transmission and with more such facilities, the adoption of IPTV increases. Moreover, rising internet penetration rates in India and China are also expected to offer significant growth opportunities for the market.

The market in the region is projected to witness a CAGR of around 18% during the forecast period. Increasing awareness about internet-based TV services are contributing to the growth of market in APAC.

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Some of the key players operating in the IPTV market are AT&T Inc., Verizon Communications Inc., Orange, Deutsche Telekom, Telefonica, BT Group plc, Rostelecom, and SK Telecom.

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