Growing Need for Personalized Mails and Enhanced Digital Customer Experience to Elevate Global Marketing Automation Software Market Growth


The study Reveals that the global marketing automation software market is Likely to grow from $ 3,943.2 million in 2016 to $ 6929.7 million by 2023, we account of growing demand for digital Greater customer experience, and automated customer retention. ​​​​​​​

Global Marketing Automation Software Market worth $ 3,943.2 million in 2016

​​​​​​​​​​​​​​Insight into Market Segments:
​​​​​​As per findings of the research, e-mail marketing segment has been the leading contributor to the global marketing automation software market; HOWEVER, demand for marketing automation software from technology industry is expected to grow at the fastest pace During the forecast period. ​​​​​​​​​​​​​​ ​​​​​​​​​​​​​​​​​​​​​​​​​​​​
Geographically, North America has-been the Largest Market for marketing automation software, across the globe, while Asia-Pacific is expected to grow at the fastest rate During the forecast period.


Globally, with the fastest growing digital environment. Marketing automation helps in reaching out to the customers, digitally, by monitoring user's choice of products through the data collected from the automation software. It further helps in predicting the potential customers for additional sales. Some of the major trends Observed in the global software market marketing automation are dynamic campaign management and integrated content marketing.

Opportunities for the growth of global marketing automation software market include predictive intelligence in marketing automation ace It has huge potential to make the market platform more scalable, faster and responsive through predictive technology. ​​​​​​​


Marketo Inc., Act-On Software Inc., HubSpot Inc., Infusion Software Inc., Oracle Corporation, IBM Corporation, Salesforce.com Inc, Active Campaign Inc., SharpSpring Inc., and Adobe systems Inc. ​​​​​​​

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