Details Analysis Report on Video Streaming Market By Type, Solution, Region, Growth and Demand Forecast to 2024
The increase in adoption of over the top (OTT) into
the existing video streaming systems has led to the growth of global video
streaming market. The global demand of video streaming
is increasing due to growing interest of users for watching advertisements,
live events and video calling. The convenience provided to the users and the
increases in live streamed content are the key factors contributing towards the
growth of video streaming market. Some of the other factors driving the growth
of the global market are emergence of social networking websites such as
Facebook and Twitter. These social media platforms are enabling users to
exchange their ideas, to publish their opinions and to participate in various
activities and events.
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The global video streaming market is based on
solutions such as payTV, internet protocol television, and OTT. Among these
solutions, OTT is widely used in smart phones, laptops and tablets.
Applications such as WhatsApp, Hike, WeChat, and Line play a major role in
providing OTT chat services and these services are also used for other
communication modes such as audio and video. Some of the major restraints
that hamper the growth of market are restrictions by government for
broadcasting international television shows, requirement of high bandwidth and
non-availability of videos for off line viewing.
Geographically, the North American region is
expected to be the largest market during the forecast period owing to the
increasing adoption of video streaming solutions and services. However, the
companies in U.S. and Canada are using video streaming services significantly
for launching of new products, and branding and marketing of companies
products. In Asia-Pacific, China is expected to grow in video streaming market
during the forecast period. With the increasing number of users accessing the
internet, China is planning to invest more on internet infrastructure. The
Chinese sites have imposed ban on various international TV series like the big
bang theory, good wife which has led to an increased piracy cases of television
series in the country. The Chinese government is emphasizing more on launching
a state-owned video streaming service to control piracy and enable a
cost-effective method for users to access Hollywood content.
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Some of the key players in the global video
streaming market are Netflix Inc., Adobe Systems Inc., Amazon.Com Inc., IBM
Corp., Akamai Technologies Inc., Microsoft Corp., Apple Inc. and Google Inc.
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