Key Trend Observed in the Facial Care Market Is the Growing Preference for Organic Products

Rise in disposable income of people, change in lifestyle, and increase in product launches to cater to the growing consumer demand are the key factors driving the facial care market, globally. Further, the growing popularity of multi-purpose products is expected to propel the market growth. The market has diversified exponentially in recent years with the launch of various products, such as face cream, toner, serum, facial mask, and anti-age cream.


Globally, Asia-Pacific (APAC) is anticipated to be the largest market for facial care products in the coming years. The market in the region is expected to witness notable growth on account of increasing consumer spending, growing appearance consciousness in people, and rising consumer awareness on the benefits of using facial care products.

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 Technological advancements in products continue to offer growth opportunities to the players operating in the facial care market. Companies are now employing facial care devices equipped with advanced technologies to monitor skin condition, generate digital feedback, and offer customized skin care solutions to their customers. For instance, in July 2016, L’Oréal Paris launched a campaign on SnapChat to promote its Infallible Silkissime eyeliner. The L’Oréal filter on SnapChat enables consumers to see themselves with a virtual makeover.

 Some of the major players operating in the global facial care market are L’Oréal S.A., The Estee Lauder Companies Inc., Alticor Inc., The Body Shop International Limited, Avon Products Inc., The Procter & Gamble Company, Oriflame Cosmetics AG, Unilever PLC, Shiseido Company Limited, Burberry Group PLC, Kao Corporation, and Edgewell Personal Care.

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