Human Dietary Supplements Market Outlook by Demand, Size, Share, Development and Forecast 2023


Some of the drivers behind the growing demand of dietary supplements include increasing cost of healthcare, increasing awareness of dietary supplement products, high population of baby boomers, and increasing urbanization. The lifestyle of urban population is fast-paced as compared to that of the rural population. The urban population is more health conscious, which is a major factor for their inclination towards dietary supplements.

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According to the United Nations Department of Economic and Social Affairs (UN DESA), the largest growth in urban population took place in the Asian countries, such as India and China, in 2013. India is expected to have 404 million urban dwellers, while China 292 million by 2050. 

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On the basis of product type, the human dietary supplements market can be segmented into vitamin, mineral, botanical, fatty acids, and other supplements. Based on the application, dietary supplement is bifurcated into four segments, namely pharmaceutical, food and beverage, personal care, and others. The pharmaceutical sector is the largest end-user of dietary supplements products, followed by food and beverage and personal care industries.

Geographically, Asia-Pacific is the largest market for dietary supplements, followed by Europe and North America. During the forecast period, the Asia-Pacific dietary supplements market is expected to grow at a high pace, driven by populous countries, such as China and India. In terms of future growth, the Asia-Pacific region is poised to expand at a faster pace, led by rising income level and gradual acceptance of health products in daily living.

Some of the major competitors of dietary supplements market include NBTY Inc., Koninklijke DSM N.V., Amway, Herbalife Ltd., Omega Protein Corporation, Bayer AG, Naturalife Asia Co., Ltd., Integrated BioPharma Inc., Nu Skin Enterprises Inc., BASF SE, Surya Herbal Ltd., Bio-Botanica Inc., The Himalaya Drug Company, Ricola AG, Pharmavite LLC, Blackmores Ltd., Epax AS, and Axellus AS.

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