Athletic Footwear Market Outlook, Opportunities, Challenges, Trends, Size and Growth and Competitive Analysis

The major factors driving the growth of the global athletic footwear market include, growing world population, increasing awareness about healthy lifestyle, upsurge in disposable income within major economies, and the corresponding increase in demand for innovative and comfortable footwear.
 
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Various new companies in the athletic footwear market have been gained importance in the recent past. For instance, Skechers USA became the second largest athletic footwear company in 2014. The low price of Skechers’ products has been the key reason for its growth in U.S. market.


Geographically, Asia-Pacific dominates the global athletic footwear market with nearly 40% share. The key reason for the dominance of Asia-Pacific is cheap labor, heavy concentration of leading footwear manufacturers, and availability of cheap raw material. The growing interest in athletic sports, improved awareness of healthy lifestyles, escalating demand for innovative footwear, and increase in seasonal sales (due to  sports events), are some of the factors contributing to the growth of the athletic footwear market in U.S. 


The major competitors in the global athletic footwear market are Nike Inc, Adidas Group, PUMA, and ASICS Corporation. These four company together account for approximately 80% market share of the global athletic footwear market. Other competitors in the global athletic footwear market, include Converse, Inc., SKECHERS USA Inc., New Balance, VANS Inc., K-Swiss Inc., and Saucony Inc. Wolverine World Wide Inc. Crocs Inc, Under Armour INC., BK Footwear, Brooks Sports Inc., and Osiris Shoes.

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