Intimate Apparel Market Outlook, Development, Growth and Demand Forecast to 2023
The increase in customization of various undergarments is an
important growth driver for the global intimate apparel market, as vendors are
focusing to address the specific needs of different consumers. The increase in
the customization of bras is a major demand driver of the women’s intimate
clothing, which is further boosting the growth of the global intimate apparel market.
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Intimate apparel are generally of two types, those that are
worn to cover the waist and legs, and those that are worn to cover the torso,
though there are also apparels which cover both. An undershirt (also known as a vest) is a
piece of underwear covering the torso, while underpants, drawers, and shorts
cover the genitals and buttocks.
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Europe constitutes the largest market for intimate apparel,
and is therefore one of the focus areas for all major players in the lingerie
market. The growth in Chinese intimate apparel market is the major driver for
the growth of the Asia-Pacific intimate apparel market. North America and
Europe, together account for more than two-third share of the global intimate
apparel market. However, with economic growth in the South East Asian economies
like India and China, the intimate apparels segment is expected to provide
potential market opportunity in the future.
Certain incidents of skin allergies from renowned intimate
apparel brands are the major factors, which are hindering the growth of the
global intimate apparel market.
Shenzhen Maniform Lingerie Co. Ltd., PVH Corp, Fruit of the
Loom Inc., L Brands, Hanky Panky, BAREWEB INC., Chantelle Group, Hanesbrands
Inc. are some of the competitors in the global intimate apparel market.
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