Dry Shampoo Market to Grow at a Brisk Rate in the Foreseeable Future


The study uncovered that the global dry shampoo market is expected to grow at a moderate pace, during the forecast period. Due to significant growth in e-commerce, new hair care product advancements and effective advertising, the global dry shampoo market is gaining traction.

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As per the findings of the research, paraben free dry shampoo accounted for the largest revenue in 2016. Among the forms, spray dry shampoo witnessed higher demand during 2013 - 2016, and it is also expected to register higher growth during the forecast period. Spray dry shampoo has been the larger contributor to the global dry shampoo market in 2016. Spray dry shampoo has become popular as an alternative to regular shampoo in recent years. The spray dry shampoo, apart from being handy and easy to use, makes hair look greasy and stylish without washing.
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Geographically, North America has been the largest market for dry shampoo. However, the market is expected to witness fastest growth in Asia-Pacific, during the forecast period, due to factors such as growth in cosmetics and haircare industry, advancement in anti-dandruff and anti-hair fall dry shampoos, growth in retail channels, and increasing adoption of new hair care products by a large consumer base. Further, due to rapidly changing fashion trends, the region is likely to adopt dry shampoo at a greater scale in near future.
Some of the key players in the global dry shampoo market are L’Oréal, Procter & Gamble, Henkel, Batiste, Sephora, Shiseido, and Klorane.

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