What are the major market drivers in the North America potato chips market?

According to the latest report by IMARC Group, titled “North America Potato Chips Market: Industry Trends, Share, Size, Growth, Opportunity and Future Prospects”, the North America potato chips market exhibited stable growth during 2015-2020. Looking forward, IMARC Group expects the market to grow at a CAGR of 2.4% during 2021-2026.

North America Potato Chips Market Outlook


Market Outlook:

Potato chips are fine slices of potatoes that are consumed as appetizers or as snacks. They are commonly available in fried and baked variants and are processed using ingredients, such as salt, spices, sugar, oil, seasoning, cheese and added flavorings. Potato chips are stored and packaged in air-tight bags to prevent exposure to moisture and contamination. The packaging also aids in preserving the flavor, texture and color and enhancing the overall shelf life of the product.

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Market Trends:

The North America potato chips market is primarily being driven by the increasing demand for ready-to-eat (RTE) food products. Due to hectic schedules and busy lifestyles, there is a shifting consumer preference toward convenience and processed food products. Moreover, various product innovations, such as the launch of baked and oil-free potato chips, are favoring the market growth. These variants have low fat and calorie content and are suitable for health-conscious consumers. Other factors, including the convenient availability of potato chips through online retail platforms, along with aggressive promotional activities by product manufacturers and vendors on social media, are creating a positive outlook for the market across the region.

Competitive Analysis and Segmentation:

Key Market Segmentation:

The report has segmented the North America potato chips market on the basis of product type, distribution channel and country.

Breakup by Product Type:

  • Plain
  • Flavoured

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Specialty Food Stores
  • Online Stores
  • Others

Breakup by Country:

  • United States
  • Canada

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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

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