Radio Advertising Market Size Analysis, Business Scope, Drivers and Growth Opportunities by 2027

According to IMARC Group’s latest report, “Radio Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,” the global radio advertising market size reached US$ 35.3 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 46.7 Billion by 2027, exhibiting a growth rate (CAGR) of 4.7% during 2022-2027.

Radio Advertising Market Report


Market Trends and Drivers:

  • The improving radio accessibility owing to the increasing penetration of the internet and smartphones represents the primary factor driving the market growth. Besides this, the surging popularity of radio as the sole source of information and entertainment for individuals in remote and rural regions is another major growth-inducing factor.

  • Additionally, since radio commercials appeal to a broader audience, brands and advertisers are rapidly shifting toward radio advertising to communicate with their target audiences. In line with this, the rising usage of radio advertising by international organizations and governing agencies of various countries for mass outreach programs has augmented product demand.

  • Furthermore, there has been a significant shift among individuals toward listening to the radio while multi-tasking, including driving, exercising, playing video games, and performing daily chores. Along with this, the launch of in-car media apps that support radio is positively influencing market growth. Besides this, recent technological advancements, such as the introduction of radio automation software that allows broadcasters to upload and store pre-recorded audio content, such as songs, commercials, and interviews, and assists in operating multiple stations or channels, have propelled the market growth.

  • Other factors, including the expanding online radio audiences, widespread availability of radio stations worldwide, increasing spending on radio ads, rapid urbanization, and improving infrastructure, are also providing a positive thrust to the market growth.

Note: We are updating our reports, If you want the latest primary and secondary data (2023-2028) with Cost Module, Business Strategy, Competitive landscape, etc. Click request free sample report, the report will be delivered to you via email within 24 to 48 hours.

Request to Get the Sample Report: https://www.imarcgroup.com/radio-advertising-market/requestsample

Key Players Included in Global Research Report:

  • WPP PLC
  • Omnicom Group Inc.
  • Publicis Groupe
  • The Interpublic Group of Companies, Inc.
  • Dentsu Inc.

Key Market Segmentation:

Based on Type:

  • Traditional Radio Advertising
  • Terrestrial Radio Broadcast Advertising
  • Terrestrial Radio Online Advertising
  • Satellite Radio Advertising

Geographical Analysis:

  • North America
  • Europe, Middle East & Africa
  • Asia Pacific
  • Latin America

Ask Analyst for 10% Free Customized Report: https://www.imarcgroup.com/request?type=report&id=745&flag=C

Key Highlights of the Report:

  • Market Performance (2016-2021)
  • Market Outlook (2022-2027)
  • Market Trends
  • Market Drivers and Success Factors
  • Impact of COVID-19
  • Value Chain Analysis
  • Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

Contact Us:
IMARC Group
30 N Gould St, Ste R
Sheridan, WY 82801, USA
Email: sales@imarcgroup.com
Americas: +1-631-791-1145 | Europe & Africa: +44-753-713-2163 | Asia: +91-120-433-0800

Comments

Post a Comment

Popular posts from this blog

Vertical Farming Market- High Investment in the Vertical Farming

Image
GLOBAL VERTICAL FARMING MARKET  By Component ·          Hardware o     Lighting §   Grow Lights §   Grow Light Reflectors §   Grow Light Ballasts o     Hydroponic Components §   Pumps and Irrigation §   Meters and Solutions §   Water Filters §   Others (includes Timer and Delivery System) o     Climate Control §   Ventilation Fans §   Air Purification/ Control §   Others (includes Condenser and HVAC System) o     Sensors §   Temperature Sensors §   CO2 Sensors §   Nutrient Sensors §   PH Sensors §   Crop Sensors §   Others (Biosensors and Electronics Nose) ·          Software Global  vertical farming market  is expected to reach $6,372.5 million by 2023, witnessing CAGR of 24.2% on account of increasing awareness levels among consumers and rising disposable income, leading to the consumption of high value crops. Adoption of organic foods, rising urban population, growing focus towards efficient production of fresh fruits and vegetabl
Read more

CBD Oil Market Assess the Trends, Opportunities and Competition in the Market

Image
With its plethora of health benefits and close association with cannabis or marijuana, as it is popularly known, cannabidiol (CBD) oil is one such controversial substance that makes doctors and medical researchers come face to face with the conservative figureheads of the society. However, with growing public awareness and government support, the stigma associated with CBD oil is rapidly going away and the product is finding more and more consumers all over the world. In the recent times, many countries such as the U.S. and Canada have legalized the usage of the compound and in the coming years, many more will follow. Several countries in Asia-Pacific (APAC), Europe, and Latin America (LATAM) such as the U.K., Norway, Spain, South Korea, Thailand, Japan, Mexico, South Africa, and Brazil have followed the U.S. and Canada and allowed the complete or partial sale of various cannabidiol-containing items in the last few years. Request to Get the Sample Report@  https://www.psmarketrese
Read more

Automotive HMI Market Opportunities, Trends, Growth Analysis | Forecast – 2030

Image
According to a report by P&S Intelligence, the global automotive HMI market is projected to generate a revenue of $55,318.4 million by 2030, increasing from $18,822.3 million in 2019, progressing at a 10.8% CAGR during the forecast period (2020–2030). The market is registering growth due to the advancements in the augmented reality, connectivity, virtual reality, and IoT technologies and the incorporation of these technologies in HMI solutions. Moreover, the swift digitization is also predicted to result in the growth of the market. Geographically, Asia-Pacific (APAC) dominated the market in 2019, in terms of value, due to the higher sales of passenger cars in the region in comparison to other regions. As the spending power of consumers is rising, the adoption of HMI-equipped vehicles is projected to rise as well. In addition to this, the Chinese automotive domain is registering considerable growth in the demand and sales of premium cars, which is further leading to the growth of
Read more