U.S. Beauty and Personal Care Products Market Sales Predicted to Shoot-Up in Coming Years

The increasing sales through e-commerce platforms, growing geriatric population, and rising number of working women will drive the U.S. beauty and personal care products market growth at a CAGR of 4.8% during the forecast period of 2020–2030. At this rate, the revenue will increase from $81.1 billion in 2019 to $128.7 billion in 2030. Additionally, the growing incidence of skin diseases, rising expenditure on personal care, and shifting focus toward chemical-free and organic products will aid the expansion of the market.

The surge in the sales of beauty and personal care products through e-commerce platforms is the major factor driving the market growth. To enhance the customer experience, beauty retailers are offering an array of products, ranging from clean beauty products to hyper-personalized skincare and artificial intelligence (AI)-driven cosmetic solutions. All these products are available online at discounted prices, to pursue customers to buy branded beauty products from e-commerce platforms. Moreover, online shopping platforms offer benefits such asa better shopping experience and ease of access.

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The prime trend in the U.S. beauty and personal care products market is the increasing preference for easy-to-use at-home beauty devices. Consumers are preferring convenient at-home beauty products and devices for skin rejuvenation, hair removal, acne reduction, hair growth, and de-pigmentation, due to the easy availability of these products. The trend of at-home devices is essentially fueled by the rising demand for these from the youth, as well as the aging population of the U.S. The older population wants to minimize aging signs, whereas the younger generation wants to retain its youthfulness.

Therefore, the availability of a wide range of products and increasing income of women in the U.S. will boost the growth of the country's beauty and personal care industry in the future.

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