Test Automation Market to Witness the Highest Growth Globally in Coming Years


Test Automation Market Overview
Test automation refers to the use of special software (which are different from software being tested) for various software testing processes. Apart from this, test automation can automate some repetitive but important tasks in a formalised process, or can even perform additional testing that is hard to perform manually. The rising wave of digital transformation has further pushed the recognition of software testing and quality assurance (QA) across the enterprises, thereby leading to the growth of test automation market, globally.


Test automation software are thoroughly helping wide range of sectors in optimizing software test processes, reducing the task compilation time, and bringing efficiency in business operations. The market has gained huge interest from leading IT organizations in recent years, leading to the growth in investments for the development of latest QA and software testing software. The market demand is also gaining traction due to rapid increase in number of mobile applications in sectors such as multimedia, travel, communication, productivity, and utilities. Apart from this, the growth in global market is also supported by the deployment of various cloud applications across industries in order to reduce effective time-to-market. Further, in order to progress in the test automation industry, major players are looking to integrate several fractured testing offerings under one roof, thereby increasing the market consolidation.

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Insights on Test Automation Market Segments
The market is categorized mainly into tool and service. Of the two, the services category accounts for the larger share in the market as compared to that of tool. Service is further bifurcated into professional and managed services. Out of two, managed service had the larger market share in 2016, on the back of high growth in demand for managed services by most organizations. Similarly, the tool category is broadly classified into various test automation tools and types. Among them, functional testing has been a major contributor of revenue to the global market. Functional testing is a form of automated testing that deals with how applications functions. Traditionally, functional testing is implemented by a team of testers, that are independent of the developers.

Growth Drivers
The recent rise in digital transformation across industries is one of the prime factors for the growth of test automation industry. Customers of the day, especially the millennials, want their business to be easy, fun, simple, and provide a rich user engaging experience. This is being achieved by complete digital transformation of business by enterprises, globally. Digital transformation has quite very few critical success factors ranging from complex integrations to business performance and reliability, and also bear a higher risk of failure if not implemented with a well-tested system. This has been escalating the demand for test automation from enterprises.

Geographical Segmentation of Test Automation Market
Geographically, North America has been contributing highest revenue to the global market. In 2016, the region accounted for over 40% of the revenue share in overall market, and is also expected to continue with largest share, during the forecast period. With rise in maturity of QA and testing sector among enterprises in the region, Europe trails North America in the global revenue contribution. The market in Asia-Pacific is expected to register strong growth between 2017 and 2023. The high growth in the regional market is expected to be backed by rise in investment for test automation software development by regional players, growth in adoption of professional testing resources and tools, and external outsources test automation services.

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Test Automation Market Competitive Landscape
Players in the global marketplace are more focused on enhancing their product and service offerings through various strategic developments. To compete with peers, automation providers are indulging in many new product launches, including software platforms and new product versions. For instance, Accenture recently launched a new platform for automated, analytics-driven software testing. The company’s touchless testing platform brings together open source, commercial and Accenture proprietary tools and algorithms to automate a robust, touchless testing process for software, which is all guided by artificial intelligence and advance analytics.

Some of the prominent players operating in the global test automation industry are IBM Corporation, Capgemini S.A., Cognizant Technology Solutions Corp, Wipro Ltd., Infosys Ltd, Tata Consultancy Services, Hexaware Technologies, Hewlett-Packard Company, Zensar Technologies, Qasymphony, Inc., SmartBear Inc., and Tricentis GmbH.

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