Digital Signage Market is Gaining Interest of Consumers across the Globe


The digital signage market is growing at a considerable rate due to cost-efficiency. Emerging technologies such as ultra-high definition and growing demand for signage solutions for retail, hospitality and government organizations are some of the factors providing growth opportunity to the digital signage market in the coming years.


Due to advancement in infrastructure and technological advancements in the developed countries such as Europe and North America, the digital signage market is expected to grow at an exponential rate in the coming years. The Asia-Pacific digital signage market is expected to witness the highest growth rate during the forecast period due to growth in business sectors and favorable economic conditions in the region.

The developing countries such as India and China are also supporting the growth of signage market in the region due to increasing purchasing power, booming retail sector, and enhanced consumer living standards.

The digital signage technology is used across several industries for applications such as point of purchase (POP), infotainment, advertising and promotion, point of transit (POT), and point of sales (POS). The demand for Digital-out-of home (DOOH) applications is increasing which has enhanced the use of global positioning system (GPS); supporting the digital signage market. Nowadays, Biometric technology is being integrated with the digital signage technology for a better user experience. 

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On the basis of type, the digital signage market can be categorized as software, hardware, and services. Software includes distribution and scheduling software, analytics software, edge server software and content management software. Hardware includes projectors, display, mounts and media players. Services include maintenance and support services, and installation services. On the basis of technology, the digital signage market can be categorized as rear projection, liquid crystal diode (LED), ultra high definition (UHD), plasma, and light emitting diode (LCD).

Increased usage of organic light emitting diode (OLED) based displays in mobile phones and tablets, and growing use of LED backlit panels in digital signage to prevent paper wastage are some of the factors driving the growth of the digital signage market. The highly dynamic nature of digital signage is providing opportunities to the digital signage market to grow in the coming years. Some of the factors restraining the growth of the digital signage market include low awareness about this technology and its benefits to consumers, lack of standards for interoperability between devices, and power related issues of digital signage.

Some of the competitors in the digital signage market are LG Display Co., Ltd., Planar Systems, Inc., Sony Corporation, AU Optronics Corp., Omnivex Corporation, Adflow Networks, Samsung Electronics Co., Ltd., Panasonic Corporation, Sharp Corporation, and NEC Display Solutions.

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