APAC Marketing Automation Software Market Regional Revenue, Trends, Opportunities and Future Prospects
APAC marketing automation software market is
projected to reach $7.0 billion by 2023.
This is attributed to increasing penetration of
digital marketing and social media in APAC, especially by populace under the
age of 40. Marketers are leveraging this fact to build their consumer base by
adopting social media platforms to reach and engage with potential target
audience, which is positively driving the market growth.
Insights on market segments
On the basis of solution, the cross channel
campaign management (CCCM) marketing automation software solution contributed
over 45% revenue share to the APAC marketing automation software market in
2017, on account of growing need by enterprises for a technology that supports
them in customer data management, analytics, along with workflow tools for
designing, executing, and measuring campaigns for digital and offline channels.
India is expected to witness highest growth in
APAC market
India is forecast to emerge as the fastest
growing country in APAC marketing automation software market in the next five
years. With rapid growth in industries such as retail, manufacturing, and
hospitality, demand for marketing automation software solutions is high in
these industries. Solutions such as through channel marketing automation (TCMA),
and lead-to-revenue management (L2RM) are being adopted by these industries as
they improve lead scoring and channel marketing. Moreover, to cater to the
needs of these industries, marketing software automation vendors are coming-up
with solutions tailored as per the business size and needs of the end-users.
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The major factors pushing the growth of APAC
marketing automation software market is the rising adoption of automation tools
in retail sector. With the advent of self-checkout systems in the retail sector
is enabling APAC retailers to automate their stores and purchasing operations.
Automation in a retail store is also enabling customers to make purchases
checkout with the help of their smartphones and applications. This resulted in
a less reliance on manual and physical labor force, and in increasing
efficiency of the store operations, and customer satisfaction.
Some of the key players operating in the APACmarketing automation software market includes Oracle Corporation, IBM
Corporation, Adobe Systems Incorporated, Salesforce.com, Inc., HubSpot, Inc.,
Teradata Corporation, Act-On-Software Inc., SharpSpring, Inc., SAS Institute
Inc., and Infusionsoft, Inc.
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