Market Dynamics and Key Player Analysis of Automation as a Service Market

Automation as a service (AaaS) market is projected to reach $10,914.9 million by 2023, according to P&S Intelligence.

 The growth in the market can be attributed to the surging demand for virtual workforce, and growing advancements in artificial intelligence (AI) and cognitive computing. Further, the growing demand for business process automation, and declining cost of automation software and services is bolstering the demand for automation as a service platform.

 Overview

 Insights on Market Segments

 Based on offering, the market is bifurcated into solution and service, where the solution category dominated the automation as a service market in 2017. Globally, North America contributed the largest share of 43.3% in solution market in 2017, owing to the existence of the largest information technology (IT) industry. The presence of top IT companies including Apple Inc., Amazon Inc., Alphabet Inc., Microsoft Corporation, IBM Corporation, Intel Corporation, and HP, generates the highest revenue in the U.S. in IT sector, globally. However, Asia-Pacific (APAC) is anticipated to record the fastest CAGR of 26.7% in the solution market during 2018–2023, due to the increasing digitization in the APAC countries including China, India, Australia, and South Korea, attributed to increasing urbanization.

 Based on industry, banking, financial services and insurance (BFSI) category witnessed the highest share in automation as a service market in 2017. North America held the highest share of over 40% in BFSI category in 2017, owing to increasing demand for automation in processes such as customer service, compliance, invoice digitization, credit card approval, mortgage processing, detection of fraud, know your customer (KYC) processing, updating ledger, report build-up, and account closing process.
𝐇𝐨𝐰 𝐢𝐬 𝐭𝐡𝐞 𝐦𝐚𝐫𝐤𝐞𝐭 𝐠𝐫𝐨𝐰𝐢𝐧𝐠, 𝐠𝐞𝐨𝐠𝐫𝐚𝐩𝐡𝐢𝐜𝐚𝐥𝐥𝐲?

APAC is forecast to emerge as the fastest growing automation as a service market in the coming years and is projected to generate $2,444.9 million by 2023. Developing countries such as India and China are the major contributors pushing the APAC market growth, supported by growing BFSI and manufacturing sectors in these countries. Out of five largest banks in the world, four of them are based in China, which could offer lucrative opportunities for automation as a service vendors. Also, the growing demand for consumer products are forcing manufacturers to adopt efficient and cost-effective automated manufacturing processes.

Automation as a service market competitiveness

Some of the other key players operating in the automation as a service market include NICE Ltd., Kofax Inc., Automation Anywhere Inc., Micro Focus International plc, and Blue Prism Ltd.

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